Buenos Aires 2036 Olympics

This project created a brand identity for Buenos Aires’ 2036 Olympic bid, celebrating the city’s culture, legacy, and commitment to inclusivity and sustainability. Centered on “Embracing the Sun,” the design symbolizes global unity under Argentina’s radiant sky, drawing inspiration from tango movement, Fileteado detail, and Zamba energy. The final system features a sun-inspired logo, dynamic athlete forms, and organic pictograms that capture a vibrant “tango of cultures” through sport.